What is the Apple Mind and what’s with the religious theme?
Well, to be frank, the religious category is inline with our semi-parody on the Cult of which is Mac/Apple. We are avid Apple fans, so much so it becomes ridiculous to the uninitiated or “non-believers” so to speak. Ever talk to one of us? Could you get us to shut up about Apple after you opened the flood gate?
Christian Messer, the creator and Pastor of The Church, is a geek in the coolest way. As a geek and web designer, he has constantly been asked tons of questions about solutions to Windows computer problems. After years of this, his answer to many Microsoft related questions was at times, “I don’t know…I worship at the House of Apple.”
Thus The Church of The Apple Mind was created. You see, the mind part is really a mind-set that all Apple users have come to know and love…things just work…rarely a virus brings a Mac down. When you’ve been exposed to Apple, the simplicity, the intuitive nature in which it works, you become a devotee.
You begin to understand how a piece of hardware can be described as sexy. Apple’s design team is famous for hardware that people lust after. It becomes a way of life, a lifestyle, a values mid-set.
Apple counts on this, because in turn we in turn then become missionaries, spreading the gospel of Mac. Really, what kind of genius is that? A product so good, it’s customers become its sales force.
Messer is constantly devouring everything to do with Apple, thus educating himself and passing it on to you, in one easy to digest blog. You’ll learn everything from tips and tricks of Apple software, to the next new awesome creation Apple conjures up.