Mashable posted this great info-graphic from Viralheat for the chatter this past Wednesday. After all, did you notice the State of the Union and Apple’s iPad announcement were on the same day? Of course you did!

Mashable points out:

Here are some state about the Apple Event:

- Total mentions in social media: 496,842
- Tweets: 322,974
- Impact on Twitter: 22,001,377 (Unique people that were exposed to one of the above search term on Twitter)

In the 48 hour time period, there were 112 tweets per minute about the iPad and the rumors surrounding it.

Now, compare it to chatter about Obama’s address:

- Total mentions in social media : 68,201
- Tweets: 50,984
- Impact on Twitter: 13,571,805

Jobs looks like he won by the sheer numbers, but he did have the rumor mill burning up the inter-tubes the two weeks+ beforehand. Obama didn’t have that advantage. However, the President did get the most praise. Wonder is part of the positive loss on Jobs was the fact that really, nothing could have lived up to that fever-high bonfire anticipation.

Posted by admin on Sunday, January 31st, 2010 at 5:22 pm.