Electronista is reporting that a leak Wednesday says that Apple could drop the sale of some TV shows to $1. A few unnamed studios had been approached by Apple and agreed to cut the price as a way to gage interest.

This would make sense, looking at the iTunes music model…sales have actually dropped since the $1.29 price per song was launched (although now some music is as low as .69.) Which would you rather have? 4 million songs at .99 or 2.3 at $1.29? Warner Music Group saw 8% growth in sales in the holiday season in ‘09 as opposed to 20% from the same time the year before.

Electronista continues that the Financial Times reported that only some studios were approached with this offer, which may mean it is to spur sales of certain shows in particular. They don’t believe that Apple will do this with it’s 720p version of shows.

Posted by Christian Messer on Wednesday, February 10th, 2010 at 7:34 pm.