And the battle ends almost as surprisingly it started. Amazon has now buckled to MacMillan’s demands. From Mashable:

Now Amazon has made its own statement on its forums. The gist of the message: you win, Macmillan.

Specifically, Amazon is giving into Macmillan’s demands because it “has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books.” Clearly Amazon is going along with this unwillingly and believes that consumers will prove that Macmillan’s new prices are unreasonable by not opening their wallets.

Posted by admin on Sunday, January 31st, 2010 at 8:40 pm.