The big announcement today was a let down for most Apple fans, The Beatles finally on iTunes. Many on Twitter and Facebook are less than thrilled that this was all just for this release. It was very un-Apple-like, devoting their entire home page to this debut.
Which leads me and several others to believe that this big hype-machine spin was in the contract, and Apple just said, “OK…sure.” It makes sense, because Apple has been battling to get this last (and many others) hurdle out of the way for a very long time.
The big announcement was a let down for most Apple fans, The Beatles finally on iTunes. Many on Twitter and Facebook are less than thrilled that this was all just for this release. It was very un-Apple-like, devoting their entire home page to this debut.
Which leads me and several others to believe that this big hype-machine spin was in the contract, and Apple just said, “OK…sure.” It makes sense, because Apple has been battling to get this last (and many others) hurdle out of the way for a very long time.
The best review of why were underwhelmed I’ve seen yet is on TUAW (The Unofficial Apple Weblog)
It’s a classic case of what we do when we see a tease from Apple. We expect a unicorn to emerge, bathed in the light of the Apple logo, being led by Steve Jobs carrying a bucket of golden oats. Further, we expect this unicorn to fulfill our every whim, our every desire, be easy to use and be hated by a faction who just likes to hate anything Apple does.
Oh, and we know they’ll just trot out a new unicorn next year, one you can get in seven colors, but we don’t care — we want this new, shiny unicorn NOW and if we don’t get what we expect, we are terribly let down. Read the full post here, highly recommended.