In an hour, Apple will hold a press conference, and we will finally hear some hard facts on what is truly behind the iPhone 4 antenna issue that has beleagured some customers. Fortunately, we will have some facts to look at, rather than the rehetoric that has been spewing from the media the past two weeks.
With the media going on and on about Apple’s iPhone 4 antenna issue, and you went by what they report…you’d think it was so bad, you’d be able to go to and see the lines of unhappy iPhone customers. Trouble is, there are no lines of unhappy people. From the TODAY show to TUWA, millions of iPhone owners are unhappy. That desertion is not based on fact.
What’s a fact is that this issue doesn’t affect a large percentage of iPhone owners. If everybody had the problem, then Apple would have the black eye (or two) that many media outlets imply it has because of this situation. Sure, Consumer Reports came out with their tests and gave the iPhone 4 the biggest ratings of any smartphone, but couldn’t recommend it because of the antenna issue. However, Consumer Reports didn’t truly do a thorough test. According to Bob Egan (a former electromagnetic engineer), they would have had to do several things (that they didn’t do) in order to get the truest results.
The one jewel that Apple has in it’s crown…that often gets ignored, is that what they do is very calculated. This situation is different, in that they issued a press release that I can gaurentee you was not written in the presence of Steve Jobs. That was a bad mistake. This press conference today will patch up that damage. And you can bet that the Apple we know and love will come through with what we’ve loved Apple for: a solution, and some options if you don’t like that solution.
Really – this is Steve’s Crown Jewel! (other than the iPad) Why would he or Apple do anything less? I suspect that this will not only be solved very soon, but it will all be calmed down to a barely audible peep…and it will back to business as usual. One thing that media has based on fact is that this issue has not stopped Apple from selling iPhones like crazy. Stores are still out of stock…and the white iPhone hasn’t gone on sale yet. What does that tell you?